The Remarkable Rise of Trader Joe’s

The Remarkable Rise of Trader Joe’s is a time-based animation that uses research and investigative approaches to reveal the strategy behind the success of this grocery store. The quirky nature of stop-motion film embodies Trader Joe’s “personality,” and offers insights into the world of grocery stores. Viewers are encouraged to consider not only why branding and the designed experience impact shopping habits, but also how consumers’ favorite products hit the shelves.

Film